Misrepresentation is a legal term. If you are doing something that might portray a skewed image of your organisation but well outside the boundaries of what is considered misrepresentation, you would be safe in the eyes of the law.
But I would like to think that there is also misrepresentation outside the boundaries of the law.
What’s considered legal may not always be the right thing to do.
If you are trying to paint a rosy picture of your organisation by over-emphasising on the glamorous parts without being completely honest about the disadvantages, is that a right thing to do?
If you are conveniently withholding some facts to the public, is that right?
In a bid to win over customers in the short term, it’s easy to get carried away trying to portray a good image of your organisation, without showing the full picture. You may think that it’s perfectly okay if it is within the boundaries of the law.
But what you are doing merely hurts the long term credibility that you could instead spend the time and effort to build now.
For sure, don’t do anything that’s illegal. But in this day and age, your organisation don’t succeed by following along the boundaries of the law. Your organisation succeed by going above and beyond your call of duty to do what’s right for the people whom you serve, even if that means acknowledging the flaws of your organisation publicly.